Tilly Hire has been hiring out fleet vehicles, lorry mounted cranes and self storage for over 30 years. As a family based firms, the business has grown organically and strives to provide a quality, reliable service to local trade businesses.
The challenge
To engage better with clients and prospects through a range of marketing communication media, within defined budgetary constraints.
The results
60% reduction of advertising spend and restructuring of marketing budget resulting in new communication tools including a revamped website.
The testimonial
Marianne has been working with us to make our marketing more effective. She considered our existing advertising spend and suggested reductions of two thirds of expenditure. Using the saved money we created a marketing budget which allowed us to develop a range of tools that help us to keep in touch with our clients and prospects on a regular basis.
Central to this was the creation of a new interactive website which has successfully brought a 50% increase in new enquiries into the business, resulting in increased hires in the specific areas we wanted to target. This is an ongoing process which allows us to control the areas of business that we want to develop. John Boyce, Tilly Hire