Incisive Marketing Consultants Liverpool

Marketing is essential for any organisation which wants to interact with its current and prospective clients. Strategic marketing planning enables you to research your target market, ensures your business is working to its full potential and creates an effective path for communication, which results in your business becoming more successful.

The Chartered Institute of Marketing (CIM) is the governing body of our discipline and defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably." At Incisive we like to avoid jargon. Our belief is that marketing should be activity which enables you to better promote your business to people you want to be working with and helps satisfy and retain existing customers.

Business development is the creation of opportunities for companies to do more business. A variety of methods can be applied to raise a company’s profile, including direct lead generation, reputation building through sponsorships and alliances, and creation of business via referring relationships, but don’t worry about this, we’ll advise you on what will work best.

When marketing campaign planning is effectively executed it will provide a company with a clear vision of the direction in which they should be heading and how they will achieve their goals. We can help you identify who you want to be working with, set clear objectives about future direction, identify the activities which need to be undertaken and which collateral will be most appropriate.

Unlike other marketing companies we understand that business are not only motivated by money. We believe that marketing can help a business by removing the stress associated with copywriting, creating innovative marketing campaigns, increasing your customer base and decreasing the costs involved. We can help you build stronger relationships with your exisiting clients, increase their confidence and better their buying experience through marketing services. We offer a host of different levels of support, from an outsourced marketing department to individual projects.

In the broadest term marketing encapsulates, among other things, public relations and advertising. PR is concerned with raising a company’s profile in the press and media, whereas advertising is promotion paid for typically through existing communication media. Marketing can work alongside the other disciplines, creating strategies and collateral to help raise a company’s profile in their marketplace and attracts new clients.

When we first meet prospective clients we like to hold a consultation, completely free of charge, so we can understand your business and your goals. We will then provide you with suggested marketing approaches and explain what each activity can achieve.

Advertising typically works best for businesses with strong brand recognition. We rarely advise less well known companies to advertise as there are other much more cost effective approaches that will achieve better results.

Any! We can help you with small projects such as blog writing and brochures, through to larger campaigns or multidiscipline strategies which require project management. We can create effective and innovative marketing ideas for any budgets or project scale.

Most probably, yes. Either call us or email us and we’ll come to see you to understand your business and advise you on how we can help.

We always aim to ensure the value we create far outweighs the investment made. Unlike some other marketing companies we have no minimum monthly retainers. Depending on what you want to achieve, what strategic activity is involved, and the budget you have in mind, we can tell you what we can achieve for you.

That’s our job! Many years of experience working both in-house and as a consultancy have given us a wonderful insight into all walks of life and business types. We have superb research skills and an excellent network of contacts which help us understand your clients. We have also worked on internal re-brand and marketing projects so understand that sometimes your client is actually an employee. If required we can advise you on suitable market research tools such as focus groups and client questionnaires.

Yes! We specialise in copywriting, which is the basis of all good marketing communications. We can create regular communication campaigns which will engage, entertain and endear your clients to you and display your business’ brand and personality to its full potential.

Some campaigns generate results on the day whereas others can take months. Marketing success stories come in all shapes, sizes and turnaround times depending on what the nature of the project is.

We don’t employ inexperienced juniors so everything that is done for you is carried out by experienced professionals. We pride ourselves on being an approachable, light hearted, creative consultancy who believe in the importance of effective return on investment.

Get in touch! You can contact us by email, phone or via our online contact form. We will organise a complimentary consultation to establish your needs and what activities will be most effective for your organisation.

The events we organise support other marketing activities. We like a party as much as the next person but don’t believe in throwing a party for a party’s sake. Every event can help a company’s profile, even a corporate birthday party can be branded to impress your clients. We specialise in sponsorships, seminars, AGMs, conferences and exhibitions. We can plan the event, deal with the guest list, create supporting collateral and manage and execute the all important follow up.

We specialise in working with business to business service providers, which particular extensive experience in helping legal and financial professional services firms. However, if you are a professional, service providing business the chances are we can help you.

Copywriting is the art of creating a compelling message aimed at your target market. When writing copy we focus on the message behind the text, the emotions it provokes, the behaviours it will inspire and ensure you engage with your intended reader. We can help you with your blog, online articles, sales letters, internal staff communications, tender writing - in fact anything requiring words!

We can remove the stress of having to write your own copy. Most people like writing as much as they like public speaking, ie very little! We can help you speak to your clients and create emotive and motivational copy which will get them to act. We can write search engine optimisation (SEO) based text for websites, brochures, adverts and sales letters, or energising client communications such as newsletters and viral marketing site blogs including facebook.

Yes! We understand the level of commitment required and the forward planning needed to ensure your client communications are relevant, engaging and cohesive. For a blog to be successful you need to contribute frequently and a good understanding of SEO keywords and Google trends will greatly improve your organic search engine rankings. And, of course, you need an aptitude for writing compelling, concise copy – and that’s just what we’ve got to offer.

We have numerous clients from a variety of industries including Tilly Hire, Kirwans Solicitors, Connell Associates, Body Solutions, Go Commando!, Eco Environments and 4 Seasons Air Conditioning.

Marianne is a CIM registered Charter Marketer, having many years of managerial marketing experience in financial institutions in the City of London and the Liverpool legal arena. Rebecca has worked within law firms carrying out business development in the UK and Australia, and spent many years working in sales for finance and IT firms.